Where it started
On the water, not in a showroom
Easy Inflatables did not start as a boat business. It started with commercial skippers on the New South Wales coast who spent their working lives in small boats and kept watching the same thing happen to everyone around them.
Somebody buys an inflatable. It looks the part. Two or three seasons later the fabric is chalky, a seam is weeping, and the boat spends more time on a patch kit than on the water. The owner does not blame the fabric, because nobody ever told him what the fabric was. He blames inflatables.

